Google announced the purchase of 407 Megawatts of wind power from MidAmerican Energy (a Berkshire Hathaway company). Likewise, they've invested heavily in both wind and solar around North America. To date, they've poured more than $1,000,000,000 (with a "B") into renewable energy, not to mention their $2B Nest purchase which will inevitably evolve to a demand response / efficiency powerhouse.
They didn't have to. They could have acquired cheaper power to drive their data centers. -- power derived from Coal and Oil and Natural Gas -- but they didn't. They chose the more expensive version because it is just better for the world (and their brand).
I guess that's why some companies are bad companies, most companies are good companies, but every now and then there comes a truly great company: a human endeavor with a mission to make things better for everyone.
Gives one hope.
That and they have a really good search engine.
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